Any sound SEO campaign should have content SEO as a key strategy. For a website to rank, there needs to be information for users and crawlers to read. Therefore, it’s absolutely crucial that the website contains good quality content. Here we’ve put together the basics of SEO content and why it’s a necessity. Content SEO in itself refers to the creation of content that will ultimately help optimise a webpage for search engines to rank. Content SEO involves the entire process of content creation, from the writing to the structuring of content on each page. In order to produce content that is well optimised, there are three key elements: site structure, keyword strategy and good copywriting. Search engines use the content you provide to determine how valuable your website is. Google strives to provide the most valuable and accurate information and data first, so the quality of your content will play a huge role in where your website ranks. Obviously, a good w
We are a small business located in Hobart dedicated to helping other small to medium sized businesses grow with the help of Organic Search Engine Optimisation. We work closely with our clients to expand their online presence and one of the best ways to help them understand SEO and Digital Marketing is through our blog.