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What is Content SEO?

Any sound SEO campaign should have content SEO as a key strategy. For a website to rank, there needs to be information for users and crawlers to read. Therefore, it’s absolutely crucial that the website contains good quality content. Here we’ve put together the basics of SEO content and why it’s a necessity. Content SEO in itself refers to the creation of content that will ultimately help optimise a webpage for search engines to rank. Content SEO involves the entire process of content creation, from the writing to the structuring of content on each page. In order to produce content that is well optimised, there are three key elements: site structure, keyword strategy and good copywriting. Search engines use the content you provide to determine how valuable your website is. Google strives to provide the most valuable and accurate information and data first, so the quality of your content will play a huge role in where your website ranks. Obviously, a good w
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Hidden Laws of SEO with Neil Patel

SEO Specialist Neil Patel has provided an educational video of the "Unseen" Laws of SEO.  Neil explains the rules you need to abide by in order to stay in Google's good graces and to shape the way your website ranks. This information provides entrepreneurs and those learning about SEO with the knowledge of what not to avoid when it comes to Search Engine Optimisation. Check it out below

Link Building for SEO

Link Building in 2019 Maybe the biggest change that has happened in SEO in the last few years has been Googles ability to understand when links are being built in a manipulative manner.  The Google Penguin update made it increasingly difficult for black hat link building techniques to manipulate the algorithm by building hundreds of thousands of links from low quality or spare me destinations. Prior to this, link spam used to work very well. But that doesn't mean that the penguin update changed Googles reliance on links to detect a quality website over a low-quality one. Links are still very important in Google Search ranking algorithm however bad links a much easier to detect one of the most pressing questions that this is raised with SEO professionals is “how can I build links safely in a way that Google will not penalize?”.  Contrary to what some marketing journalists of reported link building is still very much alive and well. Matt Cutts from Google confi