What is Content SEO?

Any sound SEO campaign should have content SEO as a key strategy. For a website to rank, there needs to be information for users and crawlers to read. Therefore, it’s absolutely crucial that the website contains good quality content. Here we’ve put together the basics of SEO content and why it’s a necessity.

Content SEO in itself refers to the creation of content that will ultimately help optimise a webpage for search engines to rank. Content SEO involves the entire process of content creation, from the writing to the structuring of content on each page. In order to produce content that is well optimised, there are three key elements: site structure, keyword strategy and good copywriting.

Search engines use the content you provide to determine how valuable your website is. Google strives to provide the most valuable and accurate information and data first, so the quality of your content will play a huge role in where your website ranks. Obviously, a good website will also need to be optimised for user experience, well designed and technically optimised. However, good content and content SEO is the key to ranking well in search engines.

Site Structure

Site structure is a critical factor of content SEO that will impact search engine rankings. The way a site is structured will also be the way search engines will engage with the website. If your internal linking creates a good site structure, there will be no confusion about where each page belongs within your website and you won’t be competing with your own pages in search engine results. Good site structure will allow you to narrate the way Google and search engines read your content and understand your sites purpose and intent.

Keyword Strategy

In order to generate traffic to your website, you need to know what your audience is searching for. And in order to find that out, you need to start with keyword research. Keyword research is basically creating an extensive list of keywords that you would like the website to rank for. When beginning an SEO campaign, the Hobart SEO Experts will likely begin with keyword research for the website to begin keyword intent strategies.

Copywriting

The last piece of the content SEO puzzle is copywriting. Articles need to be well written, attractive to read, and have the readers wanting to stay on the website. With this in mind, you also want to make the content attractive for search engines. It’s important to think of both aspects, but not to over-optimise the content. Copywriting for content SEO involves creating content that is naturally readable, with some optimising tweaks.