Any sound SEO campaign should have content SEO as a key strategy. For a website to rank, there needs to be information for users and crawlers to read. Therefore, it’s absolutely crucial that the website contains good quality content. Here we’ve put together the basics of SEO content and why it’s a necessity. Content SEO in itself refers to the creation of content that will ultimately help optimise a webpage for search engines to rank. Content SEO involves the entire process of content creation, from the writing to the structuring of content on each page. In order to produce content that is well optimised, there are three key elements: site structure, keyword strategy and good copywriting. Search engines use the content you provide to determine how valuable your website is. Google strives to provide the most valuable and accurate information and data first, so the quality of your content will play a huge role in where your website ranks. Obviously, a good w
SEO Specialist Neil Patel has provided an educational video of the "Unseen" Laws of SEO. Neil explains the rules you need to abide by in order to stay in Google's good graces and to shape the way your website ranks. This information provides entrepreneurs and those learning about SEO with the knowledge of what not to avoid when it comes to Search Engine Optimisation. Check it out below